El Nino Editorial

Advertorial

noaa just raised the odds on a record el niño.
most families are at risk and they don't even know it .

Forecasters now put a very strong event at better than 90%. History says that drinkable water is the first to go, and the households that stay covered aren't the ones with the most water stored. They're the ones who can make more.

Burt Tanner

Emergency Preparedness Expert

On August 13, NOAA's Climate Prediction Center updated its monthly ENSO discussion. The wording was dry. The numbers weren't.

The agency now puts the odds of a very strong El Niño this fall and winter at better than 90%. It also put the odds at 69% that the October through December period beats every El Niño going back to 1950.

That's the forecast of a record, not just a bad season.

An El Niño Advisory is already active, the warmer water is already here.

Most coverage of this focuses on snow and rain totals. Those matter. But they're not what catches families off guard.

What catches families off guard is their tap water.

The part that keeps breaking

Your tap water doesn't fail just because a storm comes in, it fails because of what the storm disrupts and destroys.

If you're on well water, your pump runs on electricity, that means if there's no power, you can't get any water, even though your pipes are fine.

If you're on city water, flooding and storm damage can push contamination into the system before it ever reaches your tap. Then the utility issues a boil-water notice, and it stays up for as long as it takes.

Sometimes that's a day.

Sometimes it isn't.

After Hurricane Helene, Asheville, North Carolina sat under a boil-water notice for 53 days. The notice wasn't lifted until November 18, 2024. That's almost two months of not trusting your own kitchen sink, in a mid-sized American city, in a state with a working government and a working economy.

Jackson, Mississippi went weeks without safe water after its treatment plant was overwhelmed. Calgary lost its water main the week before New Year's.

And going to the store to get water isn't any kind of a plan.

The bottled water aisle empties within hours of a storm entering the forecast. Every time. It's the most predictable thing about a disaster.

The math nobody runs until it's too late

Emergency planners use a simple number. One gallon per person, per day, for drinking and basic sanitation.

For a family of four, planning two weeks, that's 56 gallons.

Stack that up and it's about 18 cases of bottled water. Close to 470 pounds. Two pallets you have to buy, haul, find room for, and rotate before it goes stale in the garage.

Now go back and look at Asheville. Fifty-three days.

Nobody stores 53 days of water. There isn't a garage in America with that in it.

So the families who came out of that fine weren't the ones who stored the most.

They were the ones who could keep making more.

That's the whole difference. Stored water is a number that only goes down. A filter isn't.

Picture it at your house

Say a hurricane comes through in October and takes the power with it. Not for a day. For two or three weeks.

Walk through what that actually looks like.

Day one is fine. You've got what's in the fridge and whatever you grabbed at the store.

Day three, the jugs are down to one. The stores are closed or picked clean, and the roads to the next town over are flooded.

Day five, nobody's had a real wash. There're dishes in the sink you can't run water over. Your youngest is asking for a bath.

And the whole time, there's water everywhere. It's in the rain barrel. It's standing in the yard. It's in the creek behind the house and the pond at the end of the street.

You just can't drink any of it.

That's the actual emergency, not no water.

Unsafe water, everywhere you look.

Now run the same week, but now you have a small emergency water straw filter in a drawer.

You walk out with a bottle, fill it from the rain barrel or the creek, thread the straw on, squeeze, and you've got clean water in a pitcher. You do it again for the dishes. Again for washing up.

Same storm. Same three weeks. Same standing water in the yard.

The only thing that changed is that now you can use it.

Not every filter straw is built for this

Filter straws aren't new. Most people have seen one hanging on a peg at an outdoor store.

Those were designed for hikers.

A few hours on a clean mountain trail, not two weeks of pulling water from whatever's around your house.

They tend to filter at larger pore sizes, which lets bigger debris and contaminants through. They also tap out at lower capacities and sit in a bag on a shelf until the plastic degrades.

That's the gap PureFlow was built to close.

How it works

PureFlow is a mechanical filter. No power. No chemicals. No batteries. Nothing to charge and nothing to wait for.

You put the intake end in untreated freshwater and draw through it like a straw.

Inside, water passes through four stages. A screen catches sand and visible debris. A cotton layer pulls out fine sediment. A stabilization layer evens the pressure so the draw stays easy, which matters if a child or an older adult is the one drinking.

Then it hits the membrane.

The membrane is 0.01-micron hollow fiber. That's finer than the straws sold for hiking, which typically run 0.1 or 0.2 micron.

At that size, it removes 99.99% of bacteria and protozoa. That's the class of pathogens most likely to put someone in a hospital after a flood or a main break. Things like:

E. coli: cramping, vomiting, and diarrhea that can turn into dangerous dehydration fast.

Salmonella: fever, diarrhea, and stomach pain that can knock an adult out for a week.

Giardia: diarrhea, gas, and cramping that can drag on for weeks.

Cryptosporidium: watery diarrhea and dehydration, and one of the hardest to knock out with chlorine.

PureFlow's membrane blocks all five before they ever reach your mouth, and it also blocks microplastics.

One straw handles up to 1,800 gallons, depending on water conditions. That's the "make more water" part I mentioned above.

And it doesn't only work as a straw. Thread it onto a standard bottle, fill the bottle with dirty water, turn it over and squeeze, and it fills a clean container with clean, clear, drinkable water.

That's how you get water for cooking, for washing dishes, for cleaning up a mess, and for washing yourself.

That last part is the one people forget, because the need for drinking water is the obvious use.

Cleaning is the one that makes a two-week outage livable.

Proof: what's actually been tested

PureFlow doesn't self-certify. Their filtration technology is third-party lab-verified, and gets pressure-tested for membrane integrity, seal strength, and leak resistance.

Made with FDA food-contact-compliant, BPA-free materials, the same material standard used in IV filters and infant feeding equipment.

They're also upfront about what it doesn't do. PureFlow removes sediment, bacteria, protozoa, and microplastics. It doesn't remove viruses, chemicals, or heavy metals. No water filter straw on the market does this. For viruses, pair it with purification tablets or UV treatment. For chemicals, you'd need activated carbon or reverse osmosis. They'd rather you know exactly what you're carrying than oversell it.

"We lost water for three days last year, and the stores were cleared out in hours. Never want to get caught like that again. We've got one in each car and a few in the house now. It's the kind of thing you pray you'll never need, but knowing we can filter water safely if it ever happens again means a lot." - Susan Pearce (Verified buyer)

More Than Just a Straw

Most filter straws are one piece of plastic with a filter jammed inside. PureFlow is a full system, built to do more than sip.

💤 Filter it. A 0.01-micron hollow-fiber membrane blocks bacteria and protozoa before they ever reach your mouth.
🌿 Carry it. Two ounces, pocket-sized, light enough for your kid to carry their own.
☁️ Store it. No expiration date when stored dry, made with FDA food-contact-compliant materials, third-party tested.

One isn't a plan

One straw covers one person, and nobody's family is one person.

One in each car. One in the closet. One in each kid's bag. One for your parents, who are the least likely to buy it for themselves and the most likely to need it.

Limited Time Sale

Get Up To 67% OFF Now!

PureFlow is having a limited time sale right now where you can get the PureFlow Emergency Water Filter Straw for up to 67% off. Click the button below to get yours now before this deal goes away!

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No Special Magazine Articles. Just Real Lab Testing.

A message from PureFlow:

We don't chase headlines. We chase something more useful: making sure the PureFlow Emergency Water Filter Straw actually works when you need it to. PureFlow is lab-verified, third-party tested for bacteria and protozoa removal, and is also pressure-tested for membrane integrity and leak resistance. We even offer a 30-Day Guarantee.

Instead of buying special articles in magazines, we put all our effort into making sure PureFlow is the best it can possibly be.

We believe so much in our product that we let our product do the talking.

Not a paid spokesman.